Before anyone gets too panicky about swine flu, make sure you check with the experts. Not the CDC or your doctor; as everyone knows, Google is the real expert on everything, including flu. And according to the Google Flu Trends site, the risk of flu is low – nearly minimal. “Current estimates of flu activity are still generally low across the United States, as is expected given the confirmed swine flu case count,” say Google.

And how did Google get to be such an expert on flu – and other – trends? By working with great developers right here in Israel! Google has two development centers in Israel – in Tel Aviv and Haifa – which shows how much Google values Israeli development (there are only a couple of countries around the world – MUCH bigger than Israel! – that have more than one development center).

Flu Trends is a demonstration of the overall Google Trends technology. According to the Trends blog,

Our team found that certain aggregated search queries tend to be very common during flu season each year. We compared these aggregated queries against data provided by the U.S. Centers for Disease Control and Prevention (CDC), and we found that there’s a very close relationship between the frequency of these search queries and the number of people who are experiencing flu-like symptoms each week. As a result, if we tally each day’s flu-related search queries, we can estimate how many people have a flu-like illness.

But it turns out that Google has been not only using made in Israel tech – its whole identity could be considered to have been created here, according to this article in Haaretz. Artist Ruth Kedar designed the famous Google logo ten years ago while she was at Stanford in California. According to Kedar, the logo’s simple look is deceptive, hiding its complex layers. Quoting her, the article says:

Someone who sees the logo for the first time doesn’t necessarily need to absorb all the layers and considerations behind every decision – it’s better for him to discover something new every time. It somewhat amuses me to turn on the computer and look at the logo I designed. But it also fills me with pride. When you say Google to people today, they immediately see the colorful logo.”

This entry was posted on Tuesday, April 28th, 2009 at 8:25 am and is filed under development, health, hi-tech, israel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.