After many months, the Modu phones finally go on sale in Israel this week. The Modu, for those not familiar with it (informative article about it right here) is the modular phone that changes its functions, depending on the “sleeve” you put it in. They have, for example, a sports module, which lets the phone record steps, running speed, distance, etc. Another module turns the phone into a mini-boombox, which plays great stereo music. Yet another module turns the device into a full screen video system, letting you watch movies anytime, anywhere.

At 43 grams, the Modu is the lightest cellphone in the world, all by itself (you don’t need a sleeve for the basic phone functions). At NIS 500 (about $130), the Modu is a bargain, considering the usual cost of phones here. Unfortunately, it’s only available for Cellcom customers right now. It is also to go on sale soon in the Philippines, Central and South America, India.

The Modu was supposed to have been released months ago, but according to Modu CEO Dov Moran,  the project suffered unforeseen delays, with investors getting cold feet and supply issues (Texas Instruments, which Modu relied on for the phone’s chips, announced it was getting out of the cellphone business, and the Chinese company that manufactured the unit and the sleeves shut down). All’s well that ends well, though, and Moran finally has fulfilled the Modu dream of developing a phone with advanced functions that won’t strain users’ budgets.

Tags: Cellcom, DovMoran, India, israel, Mobile phone, Modu, South America, Texas Instruments

Lest you think the Arab boycott of Israeli goods has passed from the earth, rest assured that it has not – and its latest victim is Israeli cellphone application maker Trixcell. This is the company that makes professional-looking magic tricks for cellphones that anyone can do. I’ve interviewed the guys from Trixcell (Shlomi Grandes and Menny Lindenfeld, who is a world-renowned professional magician) a couple of times, and have written a couple of articles and blog posts about them.

The tricks are really good (check out the videos on their site), and what’s most amazing to me is that this is the first time in history that sleight of hand is now possible for everyone; before, you had to spend weeks, if not years, perfecting the kinds of tricks you can perform using your cellphone and Trixcell’s illusions. What Photoshop did for graphic art and Quark xPress did for page layout, Trixcell is doing for magic – namely, putting it in the grasp of the non-professional, thus breathing new life into it and opening up many more markets for the profession.

But in my latest conversation with the Trixcell guys, they told me that their applications – which are sold in 90 countries around the world – have been banned in Egypt, because someone figured out that they were an Israeli company. Apparently they left the name of one of their developers in the credits of an application, and an Egyptian customer of Mobinil, the country’s largest cell service provider, complained that there were Israelis involved in the tricks. Not wishing to seem too “Jew-loving,” apparently, Mobinil dumped the Trixcell tricks. Grandes told me that it never occurred to him and Lindenfeld to hide the origins of their applications, and they had no intention of doing so either. He also told me a couple of things I promised not repeat; his official comment was “Israel has a peace treaty with Egypt, and even if they criticize Israel there, Trixcell only deals with business, not politics, so it’s a very unfortunate reaction on their part.”

Egyptians may be willing to boycott Israeli magic tricks – and Ariel detergent, since it shares a name with a former Israeli prime minister, and has a logo sort of looks like a Star of David (Proctor and Gamble, no stranger to logo lunacy, changed Ariel’s logo in order to de-emphasize the ‘Israeli’ connection). Maybe none use Motorola phones, because of the company’s Israeli connections, preferring Nokias or Sony-Ericssons.

But how do they handle Intel? I mean, since most of Intel’s processors were designed at least partly in Israel (nearly all of the company’s laptop processors were), and since so many computers carry an “Intel Inside” logo, what computers do Arab Israel-haters use? AMD? Well, some boycott sites do instruct their lackeys to do just that. But then, they probably didn’t hear about AMD’s eventual intention to open a research center in Israel, since “AMD considers Israel as a center of knowledge and innovation, and we do consider making a strategic investment here.” But you have to believe that at least some people – even among those advocating boycotts of Israel – are using Intel-based computers. If you ask me, it’s chutzpah of the first degree – using the computer or laptop brought to you by Israeli brainpower to advocate a boycott of that same Israeli product! Bizarro!

Tags: Advanced Micro Devices, Egypt, Intel Corporation, israel, Magic, Middle East, Mobinil, Prime Minister of Israel

I was never a good writer. Not the kind of writing that you read to get information from (that kind of writing I’m not too bad at). I mean the kind of writing where you take a pen and start jotting things down on paper. Suffice to say that when I was in seventh grade “they” sent me to the school psychologist because my handwriting was so bad.

Nowadays, except for signing checks and the like, I do all my writing via the keyboard. For me, it’s not a choice – nobody would be able to read anything I wrote on a pen and paper anyway! And now, after so many years of keyboarding, I’ve practically lost the penmanship skills I ever had anyway!

But for normal people who know what to do with pen and paper, there’s an Israeli invention that lets them digitalize what they’ve written. Pegasus Mobile Note Taker, you can take notes anywhere and on anything, and automatically have it transformed into text, editable in MS Word and the like!  Note Taker doesn’t scan your writing, but actually converts what you write into text. And while there are plenty of digital pads and pens out there that can do the same thing, the chidush here is that you can use regular paper – pads, notebooks, or wherever you take notes.

That sounds cool enough, but if you already have your laptop on the table, why would you want to take notes on a pad using a regular notebook? Seems as if it would be easier to just type directly into the computer! Ah, but Note Taker goes beyond the screen; you can connect the device not just to a computer, but to a cell device too – via Bluetooth! So, if you have a smartphone, you don’t need to shlep a laptop to meetings – just turn your phone and your Note Taker on, start writing, and your text will get recorded as a document in your cell device, for later uploading to your computer!

That in an of itself makes Note Taker extremely useful. But I thought of something even better: Besides a small piece of hardware that you connect to your pad, the system includes OCR software that automatically reads and converts your writing into onscreen text. But it works with graphics as well – so if you’re an artist who draws on paper or even canvas, you can automatically digitize your artwork while you work, with a digital copy of your canvas masterpiece on-screen. Thinking about this aspect of Note Taker’s capability, I got a good business idea for artists – professional or even aspiring:

Paint something good and get the original  of your work into an art gallery or even public institution somewhere, and then sell digital prints of your masterpiece that’s hanging in, for example, city hall! You can appeal to civic pride of town residents, who no doubt would be motivated to buy a reasonably priced copy of a work that graces one of their fine city’s prestigious institutions. Plus, if you’ve donated the original work, you get credit for your public mindedness – always a marketing plus! Set up a website promoting your work and put together an e-mail marketing campaign to reach your customers; as orders come in, you can print out your work one piece at a time, saving money on the up front investment you usually have to make in producing copies of artwork. Find a printer, make a deal on production, and you’re on your way to fame and fortune!

Tags: Arts, cellphone, computers, hi-tech, israel, Laptop, Microsoft Word, Optical character recognition, Penmanship, technology, Writer, Writers Resources, Writing

Israeli hi-tech may be down – but it certainly isn’t out. That’s the conclusion you would have to reach if you spent time at Tuesday’s Israel Venture Association annual conference. The IVA brings together investors – VC’s and angels – with Israeli companies looking for funding. Over the past couple of years, the organization has been responsible for getting tens of millions in funding for Israeli companies. At the IVA convention, investors and industry folk meet, with the idea that some deals will emerge from the balagan.

While I attended some of the sessions, I found the “startup pavilion” most interesting. While many of the companies presenting in the organized sessions – with sessions on gaming, telecom, cleantech, mobile, and “traditional” areas like semiconductors – were startups too, they were “mature” startups, who were already well funded and, in many cases, already making money. The startups I spoke too were far younger, although some were on the verge of signing contracts (they said) in the areas they specialized in. Some of the more promising ideas: a company that has figured out a way to conduct wide-scale and accurate TV and radio ratings, a better system for oil and water exploration, and an easy way to move pictures between different social network photo sites.

There were also in-depth sessions, as I mentioned, with VC’s choosing companies in their portfolios to present their technology at the show. I went to a couple of them to see the presentations, as did many others. I made sure to check out the Cleantech presentations, sponsored by the California-Israel Chamber of Commerce. Very nice, with discussions of what might be one day great technologies that will save the environment. Of course, with Cleantech a hot area for investments – private and government – the session was jam-packed.

But the discussion was a bit too theoretical for me – lots of “ifs” and “we believes” and “at some point in the futures.” In other words, there are a lot of great ideas and a lot of possibilities – as well as a lot of speculation. A little bored (to tell the truth), I moved on to another session – the one in the next room, called “Semiconductors.”

Well, if I was bored at Cleantech, I’d probably end up taking a nap at Semiconductors! I mean, could there be a drier, less “modern hi-tech” topic for discussion? Apparently, most of the people at the show felt the way I did, because there were barely two dozen people in the room, as opposed to the couple of hundred in the Cleantech room (as well as at the other presentations). As it turned out, though, there was plenty to hear in Semiconductors – plenty of great ideas that are much more likely to change the world – and make their investors a lot more money – far more quickly than Cleantech investments will, at least for now. Let’s just say that the two companies I saw presentations for – Sandlinks, and especially Siverge – have amazing products that will really impact on society.

The lesson? DON’T follow the crowd – it’s usually as lost as you are! For Israel, “old,” tried and true hi-tech is where it’s still at!

Tags: California, Chamber of commerce, Cleantech, Company, hi-tech, israel, Middle East, technology, Venture capital

The price of gas may have gone down, but more people are out of work – so incidences of gas theft are probably as common now as they were a year ago, when gas was $4 a gallon in the US (and $7+ in Israel!). According to insurance industry officials, about 4% of the diesel fuel on tanker trucks is stolen every year. I’m sure it’s at least as bad elsewhere.

To prevent such theft, Israel’s Ituran (they have an American site as well), which makes vehicle theft tracking systems, among other things, has come out with a gas-tracking system! According to the company, the device, developed at a cost of about $100,000, was “designed to provide an electronic solution to prevent thieves from stealing fuel, warning them off while they are in the act, without causing any potential risk” of fire or explosion in the gas tank (apparently it was an issue from an engineering point of view, to place an electronic detector next to or in the gas tank).

One side of the device is active only when the vehicle is turned off, and its sensors read the amount of fuel in the tank; the other side is connected to the vehicle’s theft alert system. If the fuel level begins to go down while the vehicle is parked, the warning system tracks down the owner – just like it would if the vehicle were being stolen. The device can also be programmed to check fuel levels while the vehicle is turned on ensuring that the fuel depletion rate is correct (in the case of trucks, the company says, that’s about 1 liter of diesel fuel every two or three kilometers). Why? Because apparently lots of drivers are in on this fuel theft scam – instead of “gassing up” at a service station, they “gas out” at secret, hidden gas tanks at the side of roads, and sell the fuel later!

According to Ituran’s figures, a company with a fleet with 15 trucks, each of which loses 20-30 liters of fuel a week to “shrinkage,” can save up to 3 million shekels a year ($750,000!). Even assuming the cost of fuel in Israel is double, it’s still a great investment for U.S. fleets as well.

Tags: gps, hi-tech, technology, theft, vehicle