Archive for the “education” Category

If you thought you weren’t getting the internet connection speed you’re paying for, you may be right. According to Knesset member Meir Sheetrit, the two companies in Israel that provide infrastructure and backbone services for internet connection – Bezeq (the phone company) and Hot (the cable company) – are not going to be able to provide the super-fast speeds they are promising to customers, except in maybe a few places.

Sheetrit suggests that the companies be required by law to tell customers the maximum speed they can expect in their areas, considering the potential for misleading customers. “Often, because of their naiveté, customers sign up for service at high speed and prices, only to find out that the company is unable to provide the service,” he wrote in a letter to the Knesset Technology Committee.

Sheetrit forgot to add what comes next – the near-impossibility of getting your money back after you’ve been ripped off by these vultures. It’s bad enough that they (by “they” I mean almost every large service company, not just ISPs) will try to sell you stuff you don’t need at almost every turn, but when the service or product they dump off on you doesn’t even work, trying to get your money back is out of the question – the best you can hope for, usually, is a credit towards a future purchase. In other words, once they’ve got your money, you’re not getting it back!

As I wrote in the Jerusalem Post, it’s a worldwide trend – service and quality you once expected as a matter of course is now “premium,” as companies, strapped for cash, nickel and dime us for everything they can squeeze out of us.

Why am I not surprised? This is just another manifestation of an attitude that you find in so many places, from the corner store to the bank to, of course, the government. They sweet talk you and act like you’re their best friend when they try to get you to sign up – but once they have your money, try getting the time of day out of them!

Here are a few good tests I’ve found which indicates how badly you are going to get ripped off:

  • Before ordering a service, call the company’s service line, and see how long they keep you waiting. While all companies are guilty of giving lousy service, some are less bad than others. As I do lots of research for my writing, I call companies like Orange, Bezeq, etc. to ask questions, even if I’m not a subscriber to the service. A good indication of what to expect is the “sales to service call” ratio – ie, the time difference between how fast the sales people answer the phone, and how slowly the service people talk to you. The bigger the gap, the worse the service, I’ve found.
  • Ditto for the sales pitches they give you, both recorded and live. Some companies will respond to nearly every question with a sales pitch, basically ignoring what you asked (but implying that your problem can be solved if you just ‘upgrade’). Often long times on hold are coordinated with repeated recorded sales pitches – it’s as if they keep you waiting just so they can get you to listen to their stupid ads! Avoid companies that do this, if possible.
  • Any service or sales person that does not implicitly understand that they work for you – and not the opposite – is a bad reflection on the company they work for. When I speak to sales or service reps, I’m very attuned to signs of cynicism or superciliousness. If the person on the other end of the phone sounds like s/he has his/her nose up in the air when they talk to you – like they’re somehow better than you (even though you’re paying their salary!) – it’s time to move on.

How do you resolve these issues? In Israel, a loud voice always helps. You have to be prepared “lahafoch shulchanot” (go crazy), as they say. Threaten to switch, cancel the service, or threatening to tell all your friends how bad the service/product is can help too, sometimes; most of the people you speak to on the phone don’t care one way or the other, but if you really do cancel or switch, you can be sure their manager will be listening to the recording of the conversation and probably call them on it, so if you can make them understand that it is they who are causing you to want to leave the company, they may think twice before acting nasty. Unfortunately, there’s no sure-fire single method that works every time; it’s a matter of experimentation, seeing which company reacts to what tactic.

But it’s worth the effort; when you confront the service providers and make them understand what they are doing wrong, you are contributing to an improvement of the consumer culture in this country – and maybe even helping the next person not to get ripped off!

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Israel is a technology powerhouse – but how powerful a powerhouse? Very powerful, it turns out – and now we have the statistics to back up the claim. A study by the Taub Center for Social Policy Research shows that Israel runs circles around even the most advanced countries when it comes to patents, research, and even Nobel prizes!

For example, the study says, Israelis get more patents in the United States per capita (relative to population size) than any of the G7 countries, including the U.S. itself. By 2003, in fact, Israelis had 69% more patents per capita than any of the G7’s. In 1990, by contrast, Israelis got 6% fewer patents than inventors in G7 countries (which in itself is not too shabby, imho).

Nobel prizes? Israel is in sixth place overall in absolute numbers of Nobel Prize winners. Since 2000, Nobel Prizes have been awarded to at least one winner in 20 of 200 countries around the world – while Israelis during that period won 5 Nobels!

Research? Check this out: Israeli economists were cited in more publications (per capita, ie relative to the number of economists in each country) between 1970 and 2000 than economists in any other country in the world. The runner-up is Britain – but Israeli economists were cited seven times more than British economists in magazines, books, periodicals, journals, etc.!

The study has more to say – not so good -about standards of living, poverty, etc. I’ll get to that in the next an upcoming post, but let’s first enjoy this good news, at least for now!

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Do you know how Google PageRank works? Lots of people out there believe they do – many of them have made turned that understanding into a career, working in SEO to get their clients on the all-important first results page. You can have talmudical-level discussion with some of these people; no question that they know their stuff. Some have even gone on the lecture circuit or written books on how PageRank works.

But can they explain how it works in three minutes or less? Probably not – no, make that definitely not, if the websites of many of these experts are any indication. “What kind of question is that,” I hear an insulted SEO expert saying; “Nobody could explain such a complicated technology in three minutes or less!”

Oh yes they can – and they (or rather he) did just that last week, during the finals of the Israel Famelab contest, a part of the British Famelab, established five years ago in Britain, and expanded to several other countries, including Israel, two years ago. Famelab is a contest designed for graduate students and researchers to “help discover the new faces of science.” According to the rules, the candidate must take an interesting (and complicated) scientific topic, and explain it to a panel of judges in just three minutes (!) in their native language. The winners get a laptop and a free trip to England, where they are honored at the Chelthenham Science Festival.

The PageRank presentation was made by Ohad Barzilai, a candidate for a doctoral degree in computer science at Tel Aviv University. Here’s a rough translation of the highlights of how he explained PageRank (original Hebrew here)

“With PageRank, Google lets the internet make its own popularity standings. The standings are determined by links and connections between sites. The sites with the most links get the highest rankings.”

Okay, even the judges knew that part! But Barzilai goes into the gory details; Google’s bots, crawling around the net, mine the data for links and connections, and builds a database over 20 billion lines long (!), with all the link data between sites correlated. But once that’s done, Google then has to determine the quality of those links:

“Here’s an example: You are an employer interviewing two potential employees. One brings with him ten letters of recommendation, and the other brings only one. But that one was written by Bill Gates. Who would you hire, based on that information? Clearly the letter with Gates’ nod is more valuable. When someone giving a recommendation has an important reputation of his own, we give those recommendations more value. But what if you discovered that Gates’ had written 10,000 such letters? Would you still value his recommendation as you did before? Most likely not; as a person gives out more and more recommendations, those recommendations are worth less.

“That is exactly how PageRank works. Google has discovered an amazing thing: If they apply a mathematical equation called a diagonal lemma to the big list of link results, they are able to get a picture of the importance of the links and the sites themselves. The astounding thing is that Google has discovered, using linear algebra, to mathematically quantify the intuitive standings of popularity and relevance. It’s all done automatically without human intervention. This is what Google does, and they do it better than anyone else in the world does today.

Not bad for three minutes! PageRank a very complicated subject, as you can see from here, a college level course that spends a semester discussing it! Making sense out of PageRank in just three minutes is truly an accomplishment. By the way, Barzilai only came in second place for this – the winner discussed memory and face recognition! Some people fear that Israel’s educational system isn’t doing the job when it comes to training students for science and hi-tech. Looks like they just might be wrong!


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