So the iPhone finally came to Israel – overdue and overpriced. As I predicted, I might add (not that you had to be such a genius to figure it out!).

Don’t bother. The iPhone is so “this year” (maybe even “last year”). Save up your money so you can buy the real game changer – the First Else, made by Else (formerly Emblaze Mobile). I interviewed the CEO of Else for Israel21c.org (look for the full article there) and saw the First Else live and in person.

And it’s like no other phone you’ve ever seen! The video below doesn’t do it justice. This is an elegant – dare I say it? – work of art, that was ergonomically designed from the ground up to provide maximum usability and minimum (actually zero) futzing around.

I don’t want to give away too much because I want you to read the whole article (I’ll link it when it comes out), but I wanted to be sure to let you know what the future holds. Else CEO Amir Kuperveis and I discussed much about the philosophy behind the First Else (appropriate for a device that was designed from the bottom up), comparing it, of course, to the iPhone. Suffice to say that the one advantage the iPhone has – the thousands of apps you can install in order to improve functionality – comes off as a primitive band-aid solution to getting your device to work the way you want.

In the end, the cell device is about getting things done – and the ease of use in the First Else (here’s a tidbit: you can do everything – but everything – that you need to do on the phone with one finger, your thumb! It was designed that way) blows away any and every device on the market. If the First Else is a color high-def digital TV, the iPhone is an ancient early color analog set – while my Nokia 5800 XpressMusic is like radio!

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This entry was posted on Friday, December 11th, 2009 at 3:23 pm and is filed under cellphones, communication, gadgets, hi-tech, israel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.