As an almost certified paranoiac, I haven’t been posting for that last three and a half weeks – the exact amount of time I was away with the family in the U.S. I didn’t want to write anything that would give away the fact that I was out of town (and that the house was for the most part empty) like this guy did, giving crooks a green light for their home invasion. You could probably find out my address, if you googled hard enough! Note to all potential thieves: We’re home now, so don’t bother coming around!

What did I bring back from the States, you ask? Plenty: Lots of “stuff,” but even more stories, not all of them happy. Most people who live in Israel and go to the U.S. buy stuff, because it’s often cheaper there, and they have more of a variety. For example: I picked up a nice flat screen TV for the bedroom, only $285 at Wal-mart (which I should have returned, because I saw it a week later at Costco for $225!). We got a bunch of other stuff too, lots of it from the Dollar Store (and Kohl’s, which had some great sales!)

Telephone_operators,_1952_SMBut the stories – those weren’t as much fun as the shopping. Many of the stories had to do with trying to get some help with products and services, and getting pushed around by phone correspondents who were clearly from someplace outside the U.S., who could do nothing more than read a script (usually in very poorly accented English, I might add). I alluded to one of these situations in a JPost article; I was trying to get Verizon, the service provider for my parents’ DSL internet connection, to fix a connection issue.

For a week I was bounced around the world, speaking to phone attendants in India and Mexico, for the most part, who had no answers for me, and no interest in getting my problem solved. As I wrote, these people, from a third world background, have more serious survival issues to deal with than fixing my connection in time to allow me to attend my videoconferencing meetings. And of course, with each subsequent phone call, my tone got louder and louder. You could just picture the phone attendant pulling out her “angry customer script,” reading back the responses she was supposed to give when the customer starts yelling (I bet that script gets a lot of use!). Finally, I managed to get through to someone in the American call center, and the problem was resolved a day and a half later.

Verizon was far from the only runaround I was subjected to – I had “incidents” with several cell phone service providers, and even the customer service in some stores wasn’t up to par. I could even swear that 7-11 was using an inferior grade of coffee – it just wasn’t that good! Not to mention the much higher prices everywhere. Eleven bucks to cross a stupid bridge (the Verrazano)? Fuhgeddaboutit!

As I wrote in the Post, Hebrew has apparently saved Israel from the scourge of outsourcing. It’s unlikely that workers in India or other outsourcing centers are going to bother to learn Hebrew in order to serve the local market, so we’re unlikely to be subjected to the scourges resulting from dealing with uncaring foreigners half a world away. Instead, we’re subjected to the scourges of dealing with uncaring Israelis a half kilometer away! But it’s not the same; you have a common cultural basis which you can pull out of your pocket when you deal with a local person (we’ve all had some experience in this, like the secretary who takes pity on you because she knows you’re getting the kids ready for Shabbat).

Ironically, as a reader reminded me, Israel has a significant outsourcing operation as well; although much less active here now, New Jersey-based IDT runs dozens of call centers here in Israel. But the Israeli call centers are far different than the Indian ones, because here the centers recruit from among American immigrants – so when a caller reaches an Israeli center, they really are talking to someone with whom they can identify, and who can identify with them. Based on my frustrating experiences with call center people over the past few weeks, that identification apparently counts for a lot more than we realize.

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