I know I haven’t posted for awhile – been busy with another big project (PLEASE check out and like this Facebook page, if you can – http://on.fb.me/sentigo). But here’s some REALLY big news: The device that arguably started the modern tablet revolution – the Kindle – is largely the result of Israeli technology!

Not very well known until now, I heard about this from some friends of mine who work(ed) at Sun Israel, now owned by Oracle. After nearly 8 months of efforts, requests, permissions, etc., I got an opportunity to interview the team at Oracle Israel responsible for the implementation of Java that makes the Kindle go. It’s a very cool story, one that you will be able to can read in whole at the Israel21c site.

Basically, Java had to be adjusted significantly to accommodate the Kindle’s needs, and it proves the versatility of Java as a platform, as far as Oracle/Sun are concerned. But for the rest of us, the big news is that the most revolutionary (non-Apple) device of the past few years – and, probably, the device that pushed Apple to speed up development of the iPad, which led to the tablet revolution now unfolding – is a made in Israel innovation! And, I am VERY proud to have been the one to break the story (thanks Eddie and Gordon!).

Kind of brings a tear to the eye – I will never look at the Kindle the same again!

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• Big News: Big Chunk of Amazon’s Kindle Was Made in Israel! (israeltech.net)

One of the more popular subjects on this blog ever since I first wrote about it has been “Kindle for Israel – yea or nay?” Until now, it’s been a big NAY; you had to buy your Kindle in the U.S., and have an American credit card to download content with.

Until now. Not that they are going to be shipping Kindles to Israel anytime soon, but if you have a PC, Mac, iPhone, Blackberry, or iPad, you’re welcome to install the Kindle App on your device, and download hundreds of thousands of books from the Kindle library!

Following up on a tip I got from a reader (thanks Yossi!), I revisited the Kindle page on Amazon. As before, Kindles were not available to be shipped to Israel. But there was a change; now, you can download content from the Kindle store to your computer or other device which uses a Kindle application. It’s even possible (pretty likely, I would even say) that if you had a Kindle in hand, you could just connect to a wifi network here in Israel and download any book you were willing to pay for!

According to the Kindle page at Amazon, Israelis can now access over 400,000 of the 600,000 plus books available in the Kindle store. I installed the Kindle app on my new iPad, and began downloading content (they have hundreds of free books, and I actually bought one, too). Worked perfectly!

Which is a pretty good thing. In the past, any attempt to download a book from Amazon in Israel resulted in a block, with a message display saying that the content I was after could not be downloaded outside the U.S. Note that I have my credit card on file with Amazon, and I routinely order things from them for shipment to addresses in the U.S. with my Israeli credit card (in that, Amazon is much more liberal than the vast majority of retail websites, which ban any non-U.S. credit cards). Not this time, though; just clicking on a title (and in the case of books that cost money, clicking on the “one click payment” option) resulted in my Kindle (app) getting updated with the new selection. Nice!

Clearly Amazon is flexing its digital muscles; it never made sense for them not to be selling e-books in Israel, where there are so many English speakers and readers. In the past,, Amazon was prevented from selling in Israel due to rights issues with the importers of books who had exclusive import deals with publishers (happily, you see the term “sole importer” less and less often here these days). Knowing the stubbornness of these “sole importers,” my guess is that Amazon put its foot down, opened up the content to Israelis, and told the big bookstore chain with the import rights to many of these books to take a hike. About time! We may not have many good English language bookstores here in Israel, but with the Kindle/Kindle apps and the Kindle bookstore, we don’t need ‘em anymore!

(And yes, I know it’s been awhile since I posted!)

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As of Saturday night, Israelis are able to bring iPads into the country. The Communications Ministry has apparently decided that the wifi system in the iPad is not a danger to the security channels, as apparently had been thought originally.

So what happened? How does a “security problem” magically turn into a non-issue? Perhaps it was the heavy and embarrassing media coverage; or maybe they realized that indeed, as I reported, several Apple products that are already sold here already contain the problematic Broadcom chip that was at the root of the problem.

Whatever – the bottom line is that what could have turned into a boon for Apple’s Israel importer, iDigital, will now be working to its disadvantage, because it’s likely to be months before Apple is ready to supply international markets with iPads. Now anyone who wants an iPad can either peg a friend to bring one in for them. Or, they can order one from Mustop, which can get the basic wifi model one for $660, with all taxes and shipping paid. Too bad for Chemi Peres, son of Shimon Peres and the head of iDigital!

Oy vey. Once again Israeli buyers of a hip gadget are about to get ripped off – with the “authorities” doing everything they can to make sure they get “theirs” (as in their money) out of the pockets of the schnook customer.

I know it sounds cynical, but it’s the only logical explanation I can come up with for why the Communications Ministry is banning iPads from Israel. In this age of instant communications, fast and efficient shipping, and open markets (ie nearly zero customs duties), getting a device like an iPad should be a piece of cake. For example, at this site, with shipping costs and taxes, you would be able to have a $499 iPad delivered directly from Apple in the U.S. to any Israeli address for $660 – a pretty reasonable price.

But like with so many other items (coincidentally, mostly from Apple), the markup is going to be much higher, because “they” are going to do their best to prevent customers from getting reasonably priced iPads – basically forcing Israelis who want one to get it from the local Apple license-holder (the iDigital retail store, which is NOT an Apple store!) for a premium price, just like they did with the iPhone. The difference is that the iPhone was a lot easier to hide, so the customs people have a much better chance of nabbing iPads when people try to smuggle them in!

So why can’t you bring an iPad into the country? According to this article in Ha’aretz (the same story appeared in numerous Hebrew publications),

the decision follows the refusal of the ministry’s engineering staff to compromise on testing the device’s suitability and compliance with Israeli wireless networks… For now, the ministry has not given the device categorical approval required for wireless devices; and ministry officials say its wireless technology is not compatible with Israeli standards.

“The iPad device sold exclusively today in the United States operates at broadcast power levels [over its Wifi modem] compatible with American standards,” explained the officials. “As the Israeli regulations in the area of Wifi are similar to European standards, which are different from American standards, which permit broadcasting at lower power, therefore the broadcast levels of the device prevent approving its use in Israel,” said the officials.

Huh? Doesn’t the whole world – U.S. and Europe included – use IEEE 802.11 Wifi standards? Aren’t there all sorts of Wifi-based devices produced all over the world that can be used internationally? What do they mean by “broadcast levels?”

Here’s the picture I have been able to put together – and it ain’t a pretty one. Without getting too technical: The Wifi chipset used by the iPad is BroadComm’s BCM4329 Low-Power 802.11n with Bluetooth® 2.1 + EDR and FM (Tx and Rx). 80211N is a relatively new addition to 802.11 standards, and it’s relatively rare in Wifi devices, so far. The fact that it is “low power” is also apparently behind complaints by many users that the iPad drops out of networks more readily than other devices, like Macbooks. This chipset includes Wifi and FM radio reception and transmission capabilities (in order to allow you to, for example, use your car FM radio to listen to music from your device while driving).

So, it’s possible that this is what the engineers meant when they said there were “different standards,” although 802.11n is in use in Europe as well. It would seem to me that they main bugaboo here is the chipset’s ability to broadcast, usually frowned upon in Israel.

But here’s what gives the game away: The BroadComm BCM4329 chipset is the SAME ONE in use in the latest editions of the iPhone and the iPad Touch – both of which are sold right here in Israel, by iDigital! Get it? If the problem is the Wifi chipset, then what difference does it make if it’s installed in an iPhone, iPod, or iPad? None! It only makes a difference to someone (or some entity) that has an interest in carving out for itself as much of a monopoly as they can get away with!

Now, I’m no engineer, but I do know how to Google – and it took me about 45 minutes to come up with this data (the things I go through for you people!). But certainly one would expect engineers from the Communications Ministry to have put two and two together and realized that they had already approved use of this Wifi chipset in Israel! If I could figure it out, they could too.

The thing is, there is no one to lobby for approving the iPad, no one to point this out to – and now that the engineers have made their decision, any change is going to have to go through “channels.” And where will those channels channel through? Why, right through iDigital, the Israeli “experts” on all things Apple. And what do you think iDigital is going to say when asked if they recommend unfettered importation of an item they are planning to sell eventually, for more money of course? I may be a cynic, but I know how the game is played!

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As I predicted, and as my prediction has borne out, the iPad won’t be coming to Israel for a long time – officially, that is (they say maybe at the end of the year…). But thanks to some enterprising Israelis, you can get an iPad right now – a used iPad, to boot, even though the thing has been on the market for three days!

This miracle comes to you courtesy of Israel’s premier second-hand site, Yad-2, where you can buy used electronic equipment, TVs, cars, even apartments – and now, iPads! There are currently about two dozen iPads up for sale on the Yad-2 site, apparently purchased by enterprising Israelis (or their agents) when the thing went up for sale (I imagine that the iPads are currently sold out in retail stores, and shipping from Apple takes about two weeks at this point). The prices for these “used” iPads range between NIS 2800 for the cheapest 16GB version – $756, not too bad of a markup from the $499 it costs at Apple stores – to NIS 4,700 ($1,270) for the $699 64GB version. Expensive, but still cheaper than paying for a ticket to the States, taking a cab or train to the Apple store, standing on line, having lunch at some mall eatery, doing some “extra” shopping, and coming back home.

About the iPad itself I have nothing to say, since it has all been said by every talking head out there already. Suffice to say I’m very happy with my Macbooks and my smart phone, so I’m probably not going to be an iPad early adopter. But you never know.

I did, however, notice some interesting phenomena associated with the iPad that I would like to share. Were I in the market to buy one, I would usually buy an item like an iPad at Amazon, which has free shipping, no tax, and easy return policies. Right now, though, you can’t buy an iPad at Amazon – they’re not being offered there yet.

Or is “yet” the right term? Usually, Amazon usually takes pre-orders for every new gimcrack and gizmo (especially those from Apple) – but there’s not a hint of iPad availability, now or in the future, at Amazon. Is it because Apple is keeping iPads “in the family” – ie only at Apple retail stores and, I guess, at AT&T stores when the 3G version comes out (a la the iPhone) – or is it because Amazon is taking seriously the iPad’s potential to compete with, and probably eventually outsell, the Kindle?

Here’s something really interesting: The domain, ipad.com, is NOT owned by Apple! It instead belongs to, according to Alexa, one Martine Bejasa of South Fork, New Jersey, and is copyrighted by the Enero 6 Corporation. There is much speculation in the blogosphere on the nature of this Enero 6 (Enero is January in Spanish), with some attributing it to an in-joke by Steve Jobs, who has historically made some major Apple announcements on January 6. However, there really is no need to speculate; the New Jersey phone number of Mr/Ms. Bejasa is listed on his/her domain information page.*

A quick Google search of the name shows that Martine is a real person and has owned the iPad.com domain name since 2001. Considering that Apple owns all the other domain names associated with their products – iPod.com, iPhone.com, and Mac.com (but oddly, not Macbook.com), Mr/Ms. Bejasa could be in for a big Apple payday!

*NOTE – I checked the info on the actual Alexa page and it seems to have been changed. But I still get the original info -with the phone number – using my Alexa plugin for Firefox. Which means I could actually call Mr/Ms. Bejasa to clarify this – but I’m not such an iPad fanatic. If anyone wants to scoop the blogosphere, here’s your chance!

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So I clicked on my favorite oldies station in iTunes radio the other day – but instead of hearing the golden sounds of the Cousin Brucie era, I got instead a rather rude message, telling me that I could no longer listen because I lived outside the borders of the United States! The sponsors of the ad tried to make it sound funny (there was nothing funny about it), and suggested that I sign up for Last.fm. Which costs three bucks a month!

Although it was an Apple product that delivered the bad news, apparently further expanding the company’s discrimination against Israel, the culprit this time seemed to be not Apple, but, according to the ad, CBS, AOL and Yahoo, which have conspired to impose this “geographic locking” on all users outside the U.S. Good thing I didn’t invest in that $250 internet radio device!

Of course, I have a personal interest in wanting to keep these streams free for everyone to listen to, but imho, I think the United States government is making a big mistake by letting these companies get away with this. Actually, the companies have every right to maximize profits and withhold their product from anyone they want, if they think they are going to make money this way, but I truly believe this is a matter of national security.

Let’s face it: The U.S. isn’t what it used to be, what with the outsourcing, the deficits, the endless inter-party fighting, and so on. America is behind the eight-ball in nearly every industry where it once dominated – except one, and that is entertainment. Nobody does movies like Hollywood, and no music is like American music. If the U.S. really wants to win hearts and minds, it’s got to do something to stop this creeping isolationism; it’s amazing how far a jolt of good old rock n’ roll goes to make terrorists and other no-goodniks think twice before blowing themselves up!

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Don’t hold your breath! Considering how long it took to get the iPhone here, it’s unlikely that the iPad’s path to Israel will be much faster. Here’s why:

1) From the presentation by Steve Jobs introducing the device, it appears that they will be having a deal with AT&T in the U.S. for the 3G network connection (confirmed, as AT&T announced that it will be offering unlimited iPad connection for $15/$30 a month). On the other hand, the iPad does have wifi, so you can easily bring one in and use it on any wifi network.

2) The new device is apparently unlocked as well, meaning you should be able to use any SIM card you want – but you may not be able to, because it will be using a new “micro” (3FF) SIM that you may not be able to get from other carriers. According to Engadget, “In fact, from AT&T’s perspective, this is better than a software lock in some ways — you’re not going to be able to download a hack that gets you on another network, so you’re totally at the mercy of your carrier at choice for providing a compatible card.”

3) Meaning that when considering official imports of the iPad, iDigital, Israel’s authorized distributor (which is NOT an Apple Store!) will have to work out deals with Apple for the import of the device, deals with one (all) of the cellphone companies for the 3G network (it’s hard to imagine Apple authorizing the imports without that, even though there is a wifi only version), and deals with someone to manufacture a SIM card for the Israeli market.

4) And, since the content you will be able to download, sync and use will be coming from the iTunes store (with Kindle-like book syncing probably to be added to music and video downloading, which will be an issue EVEN with the wifi-only version of the iPad) – access to which Israelis still don’t have even on “ancient” iPods and already old-hat Kindles – don’t look for the iPad to be officially sold here any time soon.

According to Apple, deals for many international markets could come as soon as the summer. An email from iDigital I received the morning after the iPad release says the following (after of course chatting up Apple’s “innovations in the digital lifestyle”):

“Regarding [the iPad's] reaching Israel, it is still too early to determine [when, how and if that will happen]. We are acting in accordance with Apple policy, but we are working with the world [Apple] organization in regards to localization.”

As if localization were the biggest issue!

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If a criteria of Apple fanboydom is how much money one has given to Apple, I definitely have done my share to support the company. Here are my Apple credentials: I own an iMac, two Mac Minis, two Macbooks, two iPod Touches, and varied and sundry iPods.

With that said, here are my first impressions of the iPad.

1. It’s too big. Yes, I know it’s not a Kindle, but still.

2. The screen looks like it would be easy to scratch.

3 .64 GB memory is nice, but it would need an expansion slot to really be useful. Yes, I know it’s not supposed to be a laptop, but still. Steve says it’s “way better than a laptop,” but still – what would really be nice is if they would put that touch-screen technology into a Macbook-type device.

4. It appears that Apple is positioning the iPad for use as a video entertainment device. When would you use it? Not at home, where you would probably want a big screen. On the road? But wouldn’t it be better to take a laptop or netbook, so you could get other stuff done besides watching video?

5. That said, it will probably be a big seller. Nothing Apple has ever made has been a bomb (except maybe the Newton, depending on whom you ask.)

The above is not to exclude the possibility that I will buy one myself.

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I’m talking about the Freescale Smartbook Tablet, which PC World said last week out-Appled the rumored Apple tablet at CES (in that it is an actual product at this moment, as opposed to vapor-hardware). But at $199, the Freescale device beats any netbook – real or imagined – hands down, based not only on price, but on features as well.

The Freescale Tablet is a real hybrid device, combining the best of the cellphone side with the more convenient features of notebooks and laptops. It’s got a 7-inch touch screen, a 3-megapixel camera, a smartphone-style accelerometer, an ambient light sensor, Bluetooth, and options for a 3G Modem. And from the PC side, it’s got 512mb RAM, slots for MicroSD cards (up to 64 GB storage), a 1 GHz processor, and Wi-Fi. Plus a load of other features. The models shown at CES ran Android and Linux OS’s. And, it comes in cool colors! The company says it expects to be available commercially by the summer.

In this article (in Hebrew), Freescale Israel chairman Moshe Kashat discusses the i.MX515 processor, developed at Freescale’s labs in Herzliya:

“Leading edge users are demanding small devices with strong usability features. Our (i.MX515) processor provides them with high performance, including improved graphics processing, and very low energy use – with the result that users can go longer without recharging, up to a full day. We will undoubtedly provide a strong challenge to the netbooks using Intel Atom processors, and their challengers.”

(“… and their challengers.” Sounds like he’s talking about alternative processors – like the one Apple is planning!). The article also quotes Freescale Israel CEO and Marketing Director for Eastern Europe, Shmuel Barkan:

“Our smartbook opens a door to a new and wonderful world. We believe that our tablet will be adopted by the consumer market as the popular choice for the next generation of smartbooks. Freescale plans on being a leading player in paving the way for the smartbook to be a winning device.”

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Yes, the iPhone is coming to Israel, but I wouldn’t get too excited – unless you like overpaying and getting stuck with what’s probably going to be a whopper of a voice/data plan. If I know the Israeli phone companies, customers who buy the iPhone from the carriers – Orange Israel (Partner Communications) and Pelephone – are going to be paying… and paying… and paying some more!

How do I know? Because that’s just the way things work here. Israeli cell phone companies don’t give out any free lunches – or free phones. Unlike in America, where they give you a phone for nothing (or for a very nominal cost) when you sign up for a plan. Here, you have to buy the phone, for full price – and then some!

Take, for example,  this Sony Ericsson W595 phone. At Amazon, it’s on sale this week for $199.99, unlocked – just insert your sim card, and you’re set. On the Orange Israel site, though, it’ll cost you NIS 1,044 – that’s $264 (at NIS 3.95/dollar)! And, that’s the sale price at Orange – plus it’s only for Orange customers, so you have to sign up with them for an 18 month contract!

Yes, you can pay it off in 36 payments, at NIS 29 a month. So what. Even over three years at 21% interest, with minimum monthly payments, it comes out a little cheaper buying it from Amazon!

But that’s not the worst part. The worst part is that this phone is an OLD phone (old in “cellphone age,” that is). It was announced almost a year ago and went on sale last fall (2008). That’s why it’s marked down at Amazon from its $319.99 original price (the original Orange price was correspondingly higher, too). Here, Orange isn’t selling this phone unlocked; it expects you to use it for the next three years, and is treating it like a premium/top of the technology product! Not that there’s anything wrong with this Sony model (we have several Sony phones and they’ve all been great). But why do we have to pay top shekel for older phones that they’re giving away for nothing in the U.S.? Correction – they’re not even giving away that phone anymore; it’s too old! The phones they’re giving away are phones like the Blackberry Curve 8900, the LG CU920, and the Samsung i637. Just for signing up for a plan!

Not that this isn’t a new phenomenon – Israeli companies have been marking up old phones and sticking customers with them for long term contracts for years – and often it’s been cheaper just to order the same model unlocked, pay the shipping, taxes , and duties, and just stick you current sim chip into your new phone. At the very least, you won’t be stuck with a plan that will keep you from missing what could be a better deal elsewhere.

So how much do you think they’re going to want for the latest top of the line iPhone? Answer: It doesn’t matter. Given the history of phone costs in Israel, I predict that regardless of what they decide to charge (note that iDigital, the Israel Apple reseller – which is NOT an Apple Store – is buying the phones from Apple and reselling them), it will be cheaper to spend the $100 on the iPhone in the States, sign up for a month of AT&T service and then pay the cancellation fee ($175) plus other various and sundry costs!

P.S.: There’s much more to say about taking the cell phone service providers taking top shekel for outmoded cellphones; the biggest scam has to be how the companies bought up old analog cellphones for pennies, rebranded them, and sold them for ridiculous amounts of money to Haredim as “kosher” phones. But that’s for another post!