Posts Tagged “Apple”

So I clicked on my favorite oldies station in iTunes radio the other day – but instead of hearing the golden sounds of the Cousin Brucie era, I got instead a rather rude message, telling me that I could no longer listen because I lived outside the borders of the United States! The sponsors of the ad tried to make it sound funny (there was nothing funny about it), and suggested that I sign up for Last.fm. Which costs three bucks a month!

Although it was an Apple product that delivered the bad news, apparently further expanding the company’s discrimination against Israel, the culprit this time seemed to be not Apple, but, according to the ad, CBS, AOL and Yahoo, which have conspired to impose this “geographic locking” on all users outside the U.S. Good thing I didn’t invest in that $250 internet radio device!

Of course, I have a personal interest in wanting to keep these streams free for everyone to listen to, but imho, I think the United States government is making a big mistake by letting these companies get away with this. Actually, the companies have every right to maximize profits and withhold their product from anyone they want, if they think they are going to make money this way, but I truly believe this is a matter of national security.

Let’s face it: The U.S. isn’t what it used to be, what with the outsourcing, the deficits, the endless inter-party fighting, and so on. America is behind the eight-ball in nearly every industry where it once dominated – except one, and that is entertainment. Nobody does movies like Hollywood, and no music is like American music. If the U.S. really wants to win hearts and minds, it’s got to do something to stop this creeping isolationism; it’s amazing how far a jolt of good old rock n’ roll goes to make terrorists and other no-goodniks think twice before blowing themselves up!


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Don’t hold your breath! Considering how long it took to get the iPhone here, it’s unlikely that the iPad’s path to Israel will be much faster. Here’s why:

1) From the presentation by Steve Jobs introducing the device, it appears that they will be having a deal with AT&T in the U.S. for the 3G network connection (confirmed, as AT&T announced that it will be offering unlimited iPad connection for $15/$30 a month). On the other hand, the iPad does have wifi, so you can easily bring one in and use it on any wifi network.

2) The new device is apparently unlocked as well, meaning you should be able to use any SIM card you want – but you may not be able to, because it will be using a new “micro” (3FF) SIM that you may not be able to get from other carriers. According to Engadget, “In fact, from AT&T’s perspective, this is better than a software lock in some ways — you’re not going to be able to download a hack that gets you on another network, so you’re totally at the mercy of your carrier at choice for providing a compatible card.”

3) Meaning that when considering official imports of the iPad, iDigital, Israel’s authorized distributor (which is NOT an Apple Store!) will have to work out deals with Apple for the import of the device, deals with one (all) of the cellphone companies for the 3G network (it’s hard to imagine Apple authorizing the imports without that, even though there is a wifi only version), and deals with someone to manufacture a SIM card for the Israeli market.

4) And, since the content you will be able to download, sync and use will be coming from the iTunes store (with Kindle-like book syncing probably to be added to music and video downloading, which will be an issue EVEN with the wifi-only version of the iPad) – access to which Israelis still don’t have even on “ancient” iPods and already old-hat Kindles – don’t look for the iPad to be officially sold here any time soon.

According to Apple, deals for many international markets could come as soon as the summer. An email from iDigital I received the morning after the iPad release says the following (after of course chatting up Apple’s “innovations in the digital lifestyle”):

“Regarding [the iPad's] reaching Israel, it is still too early to determine [when, how and if that will happen]. We are acting in accordance with Apple policy, but we are working with the world [Apple] organization in regards to localization.”

As if localization were the biggest issue!


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If a criteria of Apple fanboydom is how much money one has given to Apple, I definitely have done my share to support the company. Here are my Apple credentials: I own an iMac, two Mac Minis, two Macbooks, two iPod Touches, and varied and sundry iPods.

With that said, here are my first impressions of the iPad.

1. It’s too big. Yes, I know it’s not a Kindle, but still.

2. The screen looks like it would be easy to scratch.

3 .64 GB memory is nice, but it would need an expansion slot to really be useful. Yes, I know it’s not supposed to be a laptop, but still. Steve says it’s “way better than a laptop,” but still – what would really be nice is if they would put that touch-screen technology into a Macbook-type device.

4. It appears that Apple is positioning the iPad for use as a video entertainment device. When would you use it? Not at home, where you would probably want a big screen. On the road? But wouldn’t it be better to take a laptop or netbook, so you could get other stuff done besides watching video?

5. That said, it will probably be a big seller. Nothing Apple has ever made has been a bomb (except maybe the Newton, depending on whom you ask.)

The above is not to exclude the possibility that I will buy one myself.


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freescalesThat new sub-$200 tablet they showed at CES 2010? Its innards were developed in Israel!

I’m talking about the Freescale Smartbook Tablet, which PC World said last week out-Appled the rumored Apple tablet at CES (in that it is an actual product at this moment, as opposed to vapor-hardware). But at $199, the Freescale device beats any netbook – real or imagined – hands down, based not only on price, but on features as well.

The Freescale Tablet is a real hybrid device, combining the best of the cellphone side with the more convenient features of notebooks and laptops. It’s got a 7-inch touch screen, a 3-megapixel camera, a smartphone-style accelerometer, an ambient light sensor, Bluetooth, and options for a 3G Modem. And from the PC side, it’s got 512mb RAM, slots for MicroSD cards (up to 64 GB storage), a 1 GHz processor, and Wi-Fi. Plus a load of other features. The models shown at CES ran Android and Linux OS’s. And, it comes in cool colors! The company says it expects to be available commercially by the summer.

In this article (in Hebrew), Freescale Israel chairman Moshe Kashat discusses the i.MX515 processor, developed at Freescale’s labs in Herzliya:

“Leading edge users are demanding small devices with strong usability features. Our (i.MX515) processor provides them with high performance, including improved graphics processing, and very low energy use – with the result that users can go longer without recharging, up to a full day. We will undoubtedly provide a strong challenge to the netbooks using Intel Atom processors, and their challengers.”

(“… and their challengers.” Sounds like he’s talking about alternative processors – like the one Apple is planning!). The article also quotes Freescale Israel CEO and Marketing Director for Eastern Europe, Shmuel Barkan:

“Our smartbook opens a door to a new and wonderful world. We believe that our tablet will be adopted by the consumer market as the popular choice for the next generation of smartbooks. Freescale plans on being a leading player in paving the way for the smartbook to be a winning device.”

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Yes, the iPhone is coming to Israel, but I wouldn’t get too excited – unless you like overpaying and getting stuck with what’s probably going to be a whopper of a voice/data plan. If I know the Israeli phone companies, customers who buy the iPhone from the carriers – Orange Israel (Partner Communications) and Pelephone – are going to be paying… and paying… and paying some more!

How do I know? Because that’s just the way things work here. Israeli cell phone companies don’t give out any free lunches – or free phones. Unlike in America, where they give you a phone for nothing (or for a very nominal cost) when you sign up for a plan. Here, you have to buy the phone, for full price – and then some!

Take, for example,  this Sony Ericsson W595 phone. At Amazon, it’s on sale this week for $199.99, unlocked – just insert your sim card, and you’re set. On the Orange Israel site, though, it’ll cost you NIS 1,044 – that’s $264 (at NIS 3.95/dollar)! And, that’s the sale price at Orange – plus it’s only for Orange customers, so you have to sign up with them for an 18 month contract!

Yes, you can pay it off in 36 payments, at NIS 29 a month. So what. Even over three years at 21% interest, with minimum monthly payments, it comes out a little cheaper buying it from Amazon!

But that’s not the worst part. The worst part is that this phone is an OLD phone (old in “cellphone age,” that is). It was announced almost a year ago and went on sale last fall (2008). That’s why it’s marked down at Amazon from its $319.99 original price (the original Orange price was correspondingly higher, too). Here, Orange isn’t selling this phone unlocked; it expects you to use it for the next three years, and is treating it like a premium/top of the technology product! Not that there’s anything wrong with this Sony model (we have several Sony phones and they’ve all been great). But why do we have to pay top shekel for older phones that they’re giving away for nothing in the U.S.? Correction – they’re not even giving away that phone anymore; it’s too old! The phones they’re giving away are phones like the Blackberry Curve 8900, the LG CU920, and the Samsung i637. Just for signing up for a plan!

Not that this isn’t a new phenomenon – Israeli companies have been marking up old phones and sticking customers with them for long term contracts for years – and often it’s been cheaper just to order the same model unlocked, pay the shipping, taxes , and duties, and just stick you current sim chip into your new phone. At the very least, you won’t be stuck with a plan that will keep you from missing what could be a better deal elsewhere.

So how much do you think they’re going to want for the latest top of the line iPhone? Answer: It doesn’t matter. Given the history of phone costs in Israel, I predict that regardless of what they decide to charge (note that iDigital, the Israel Apple reseller – which is NOT an Apple Store – is buying the phones from Apple and reselling them), it will be cheaper to spend the $100 on the iPhone in the States, sign up for a month of AT&T service and then pay the cancellation fee ($175) plus other various and sundry costs!

P.S.: There’s much more to say about taking the cell phone service providers taking top shekel for outmoded cellphones; the biggest scam has to be how the companies bought up old analog cellphones for pennies, rebranded them, and sold them for ridiculous amounts of money to Haredim as “kosher” phones. But that’s for another post!

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