Uri Geller may or may not be a phony, but thanks to Israel’s TrixCell, anyone can pull a Geller – using their cell phones! Trixcell’s latest digital trick is so cool, it’s even better than the one where your cell phone spews out money – a trick that got Trixcell nominated for a Meffy!
I see by the look on your face that I am going to have to explain that last paragraph! It’s actually very simple: Trixcell makes “magic tricks” you can use on your cellphone. Yep, you read that right! In one of their tricks, for example – called Pyro – you get a picture of a fire on your screen. Blow on it – and the fire goes out! But even better: After you’ve blown the fire out, “relight” the screen, and pass it around to others – and watch them huff and puff, trying to put out a fire that just won’t go away!
A digital coin is trapped inside the phone. It acts realistically and moves in sync as you tilt, shake and rotate the phone. A final jolt kicks the coin out of the screen, causing it to materialize as a real coin in your hand!
So how do they work? What, you expected a magician to give away his secrets? I met the guys behind Trixcell - Shlomi Grandes and Menny Lindenfeld, the latter a world famous magician – when I interviewed them for an Israel21c article earlier this year.
In another trick previewed for me by Grandes, CEO of TrixCell (which he said would be great to use for bar bets) I was asked to think about one of four alcoholic beverages I preferred – beer, whiskey, martini, or wine. And – you guessed it! In about three minutes, Grandes guessed my preference, with the drink being virtually drained as he spoke. Repeat performances didn’t change the result, by the way – Grandes batted 100%, guessing my choice each time!
And then there’s that spoon-bending trick, a la Uri Geller – you concentrate, stare at the screen, and watch the piece of cutlery of your choice (knife, spoon, fork, etc.) as it bends! Check out this video!
Now, Trixcell has been nominated for a Meffy – a top award from the Mobile Entertainment Forum, in the category of best content of the year. Considering the cellphone giants nominated along with TrixCell (see the list), this is quite an accomplishment!
Now, everyone loves a magic trick, as anyone who has ever seen a streetcorner magician knows. So, getting a TrixCell trick puts you in a very cool category! So what can you do with this new power? The sky’s the limit – take bar bets, for example, and make some drink money. Just be ready to run for it if you hoodwink the wrong person and they decide to demand a “refund.” Grandes, though, is a lover, not a fighter – according to him, the TrixCell tricks are a great way to hook up with that “special someone,” impressing him/her and breaking the ice. A cellphone application that makes love happen – now, that’s real magic!
If Elvis had lived, he could have been president – after all, if it was good enough for Ronald Reagan, imagine how the voters would have gone for Elvis Presley! But I have a better idea; He was such a unifying force and a symbol of coexistence, Elvis would have been the perfect candidate for Prime Minister of Israel! And he could have qualified for the job, too – after all, Elvis was (sort of) Jewish!
On the occasion of what would have been his 74th birthday on January 8, it’s worth remembering Elvis and his impact on bringing people together. While casual music listeners tend to put down Elvis’ relatively unsophisticated music, all his biographers attribute his early use of rhythm and blues (which some accused him of “stealing from blacks”) as opening the door for the Motown sound, and later on the rise of Michael Jackson and other modern African-American superstars. So right there, Elvis was a unifying force, right on his home turf.
But less known is his charitable work for Jewish organizations in his hometown of Memphis, and his attitude to racism – and to Arabs and Jews. There are millions of Elvis fans out there, which means there are thousands of stories floating around about him, most of which can’t be corroborated. But the overwhelming consensus of the man is that he was someone who was charitable – both financially and personally – and identified with minorities, including Jews and Arabs.
“One day the Memphis Jewish Welfare sent a delegation to Graceland to see him and ask if he could contribute. At Christmas every year he would donate $1,000 to a number of Memphis charities and one of them was the Memphis Hebrew Academy, and so they thought maybe they could get something. They explained what they do, taking care of poor Jews and orphans. Elvis excused himself for a minute. When he came back, he handed the leader of the delegation a check. They didn’t know what to expect. They thought $1,000 would be nice. When they looked at the check, it was for $150,000. The equivalent of more than a million dollars today. The man said, ‘Elvis, you must have made a mistake.’ Elvis said, ‘I didn’t make a mistake, I know what I’m doing.’”
“Farid told me that one day at his high school, some of the school bullies started teasing him, calling him names like “you dirty Arab” and threatened to hit him. He said Elvis came along and said, “Hey, you leave him alone. I know him and his family and they are very nice people. Those ‘Arabs’ treat me well and you better treat him well also.” The bullies moved off and Elvis told Farid that if anybody ever tried that again, he should let Elvis know.”
So besides a talent for music, Elvis had a talent for peacemaking! Of course, Elvis isn’t around for us to give him a try at leadership (or is he?) but we do have Israel’s Elvis Inn, “famous for bringing Arabs and Jews together,” especially on Elvis Impersonator Nights! And as one of the impersonators told reporters,
“If Elvis Presley was alive, he could help the crisis of the Arab and the Jew. I think he’d make a song of it, of the whole situation, and perform in a lot of Arab countries and of course in Israel. He’d try to make peace between the Israelis and the Arabs once and for all. I think he would have done it if he was alive today.”
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