Finally got around to seeing Avatar. I don’t want to rain on anyone’s parade, but count me among the (apparently) very few naysayers. If you hadn’t seen it already (which you probably have), I’d say don’t bother; you’ll have a much better time with a DVD of Disney’s Pocahontas, EXACTLY the same story as Avatar, but with nice music!

Nearly all the reviews I’ve seen said that story was no big deal, but the effects were… and they were, for the first hour. Maybe it’s because we were sitting in the first row of the theater, but I found myself getting a headache watching after awhile (I’m usually pretty good with not getting headaches). Or maybe it was the glasses, which I found rather clunky.

Yeah the effects were nice, but I thought the preview for Alice in Wonderland was a much better use of 3D than Avatar; the 3D didn’t really contribute much to most of the film (although there were scenes where it was indispensable). And who says that carefully handcrafted Pocahontas-style animation isn’t as good a medium as 3D? The similarities between the two movies are well documented and just too numerous to list, but the first hour and a half of Avatar – where the human Avatar learns the ways of the Na’avi – can be summed up much more efficiently and elegantly in the three minutes of “Colors of the Wind!”

Regarding articles like this one, in which the author bends over backwards to find connections between Judaism/Israel and Avatar (the “Na’vi,” etc.); Judaism is relevant even if it does not keep up to date with the latest Hollywood blockbuster, and trying to squeeze Jewish content from a pagan/eastern/new-age stone just makes us look desperate (interestingly, the author of the article makes a case for Titanic, another James Cameron blockbuster, as also being “Jewish”!)

Avatar’s “we are all part of the divine” philosophy is diametrically opposed to Judaism’s approach to kedusha, holiness – a word the commentators have defined as “separation.” The little “bracha” the Na’avi make over animals they kill for food (something like “thank you for giving up your life for me to eat – now you are part of me and I am part of you”) is a Chassidic/Kabbalistic concept via new age Madonna-style “Kabbala” (the Jewish concept has to do with the ascension of a creature’s soul to a higher level of existence, not the Na’avi’s pan-nature Zen-style “being-ness”). If you’re looking for religious similes to Avatar, look at Christianity, not Judaism, where a “divine being” comes down to the world to save it, (almost) dying to salvage a world damned by “the Law.”

In addition, saying that Avatar is somehow a “Jewish” movie based on James Cameron’s throwing some Hebrew/Biblical sounding terms (Na’avi means prophet in Hebrew, and the Aish article says that the Na’avi’s deity “aiwa” is related to the Hebrew term for the ineffable name of G-d) is the same as calling the Chumash Indians one of the lost tribes of Israel (“chumash” is the Hebrew term for the five books of Moses). And speaking of deities, Avatar’s plot was such a ripoff of Pocahontas that the “aiwa” deity was located in a tree – just like the prophetic oracle in Pocahontas, and another concept diametrically opposed to Judaism (a tree-deity is called an “ashera,” and worship of it is punishable by death). Avatar? Two and half stars, max (all for the effects).

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After the “egg on face” aftermath of the media’s reporting on the LifePatch affair, you’d think the media would be a little more demure in its descriptions of paradigm-changing Israeli hi-tech and medical innovations. (I admit I was taken in by the LifePatch story too, but the company’s website is still up and nobody has been arrested or charged with any fraud crimes. So it may have been a case of premature excitement, instead of outright fraud. Time will tell).

Anyway, this past week saw the reporting of a new, major Israeli invention. According to a report on Israel Radio (Reshet Bet, the news feature station), a Rehovot company called BiondVax developed a “universal vaccine” for all forms of flu – Bird (Avian), H1N1 (swine), Hong Kong, Bolivian, and any creature, city, or country in between. You take the vaccine once, and you’re forever protected against any all flus that may strike, locally or pandemically.

The report, on Sunday morning, came after President Obama’s declaration of a state of swine flu emergency in the U.S., so it’s possible the reporter who submitted the story got a little over-excited – and that, coupled with his misunderstanding of what the vaccine actually does, led to what was clearly an overstatement (it’s nice to see, though, such a high level of Israeli pride from the likes of a Reshet Bet reporter, on a station where the reporters often try to outdo each other with their denigration of thos country).

BiondVax’s shares on the Tel Aviv Stock Exchange jumped Sunday morning, but perhaps with memories of LifePatch still fresh in the minds of the company’s directors, a BiondVax spokesperson got on the radio to play down the story. The original report said, for example, that the BiondVax vaccine had been determined to be safe for pregnant women for swine flu inoculations (Pregnant women are more susceptible to swine flu as a group, but securing vaccines for them has been more difficult because of fears of the effects on them of MF59 Adjuvant, included in many doses. So, a vaccine that could be administered to pregnant women without MF59 Adjuvant, as the Israel Radio report said the BiondVax vaccine could, would have been big news in itself). But the BiondVax spokesperson said that the company hadn’t tested pregnant women at all, and played down the possibility that it could function as a swine flu vaccine.

But if LifePatch was guilty of overstating its innovation, it appears that BiondVax’s minimizing the report seems over-conservative, which you look at the research the company has done. It really is developing a virus super-vaccine that would be administered only once every three to five years, that would cover all the flu viruses floating around. Flu viruses, it turns out, have common characteristics called “conserved epitopes,” which can be treated using a single method (which BiondVax has discovered and patented). More tests are to be conducted over the coming year, but already the company says that its vaccine has proven safe for younger patients (18-44). Much of the testing was done in conjunction with the Weizmann Institute in Rehovot, surely an institution whose research can be trusted.

While the web site does not mention swine flu (or H1N1, the new official name for the flu – and they laughed at Yaakov Litzman when he asked that the term ’swine’ not be used!), it does say that the vaccine is/will be effective against “most human influenza virus strains, as well as the Avian flu” – avian being “bird.” It further states that it can handle the “antigenic drifts and shifts” of historical stains of flu – “such as occurred in 1918, 1957, 1968, 1976, 1977 and 1997 (Spanish, Asian, Hong Kong, Swine, Russian and Avian Flu, respectively).” The verdict is still out on LifePatch (although I doubt they would be able to get a fair hearing again, after their disappointing first-round performance) – but BiondVax’s innovation looks like the real thing!

While everyone (here, at least) is talking about how Barack Obama “stuck it” to Israel, there were a few lines in his speech that must have unnerved the Islamic radicals. Like the man said – he plans to tell the truth to everyone who needs to hear it, and that includes things like rights for women in the Muslim world, fighting terrorism, and demanding an end to anti-Semitism, especially Holocaust denial. All three of these phenomena are (pardon the term) “sacred cows” for many Muslims (Holocaust denial goes far beyond Iran), and we should expect Obama to lean on Islamic countries and leaders for change in these areas, as much as he appears ready to lean on Israel to make a deal with Mahmoud Abbas and company.

So just how will this “leaning” take place? What could Obama do to convince anti-Israel and anti-Semitic states to change their ways, which have been set in centuries of tradition (long before there was a State of Israel)? He could start with the health situation in the Muslim world, and just how far behind Israel even the more advanced Muslim states, like Iran, really are. For example, Iranians are among the world’s biggest sufferers of diabetes – about one-third of adults in Tehran have disturbed glucose tolerance or diabetes, according to a 9500-person study last year, and the problem is prevalent throughout the country. Many Tehran residents are obese, and there is a history of both Type I (Juvenile) and Type II diabetes in many families.

Israel, on the other hand, is one of the world leaders in diabetes research, and Israeli research has contributed to a number of treatments used to combat diabetes in Iran. For example, Israel’s D-Cure program has been operating for several years, coordinating research efforts at Israel’s top institutions. “In many fields in diabetes research, Israel is leading the world – in looking for islet cells, and alternatives to beta cells,” said D-Cure president Prof. Itamar Raz, who is also president of the Israel Diabetes Association and head of the Diabetes Center at Hadassah University Medical Center in Jerusalem. Among the topics researched by D-Cure are cures and treatments related to both Type 1 and II diabetes. An Israeli innovation – the Oramed Insulin Capsule is an orally ingestible soft gel insulin capsule that the company believes will help Type II diabetics reduce the dependency on insulin shots and even prevent them from needing them at a later stage of the disease – is being tested now and will revolutionize treatment for Type II sufferers when approved.

And Israel’s Andromeda Biotech is about to embark on a phase III clinical trial of one of the most promising potential cures for Type I diabetes in the world, DiaPep 277, a synthetic peptide of 24 amino acids derived from the sequence of the human heat shock protein 60 (Hsp60). Heat shock protein therapies are considered among the best possibilities for a diabetes cure, and Iran has conducted its own research in these areas – often treading the ground broken by Israeli scientists! Interestingly, a link describing such research at an Iranian university has been taken down – fortunately, it’s available as  Google archive. Was it taken down because the Hsp60 research is so clearly connected to Israel?

Before anyone gets too panicky about swine flu, make sure you check with the experts. Not the CDC or your doctor; as everyone knows, Google is the real expert on everything, including flu. And according to the Google Flu Trends site, the risk of flu is low – nearly minimal. “Current estimates of flu activity are still generally low across the United States, as is expected given the confirmed swine flu case count,” say Google.

And how did Google get to be such an expert on flu – and other – trends? By working with great developers right here in Israel! Google has two development centers in Israel – in Tel Aviv and Haifa – which shows how much Google values Israeli development (there are only a couple of countries around the world – MUCH bigger than Israel! – that have more than one development center).

Flu Trends is a demonstration of the overall Google Trends technology. According to the Trends blog,

Our team found that certain aggregated search queries tend to be very common during flu season each year. We compared these aggregated queries against data provided by the U.S. Centers for Disease Control and Prevention (CDC), and we found that there’s a very close relationship between the frequency of these search queries and the number of people who are experiencing flu-like symptoms each week. As a result, if we tally each day’s flu-related search queries, we can estimate how many people have a flu-like illness.

But it turns out that Google has been not only using made in Israel tech – its whole identity could be considered to have been created here, according to this article in Haaretz. Artist Ruth Kedar designed the famous Google logo ten years ago while she was at Stanford in California. According to Kedar, the logo’s simple look is deceptive, hiding its complex layers. Quoting her, the article says:

Someone who sees the logo for the first time doesn’t necessarily need to absorb all the layers and considerations behind every decision – it’s better for him to discover something new every time. It somewhat amuses me to turn on the computer and look at the logo I designed. But it also fills me with pride. When you say Google to people today, they immediately see the colorful logo.”